In 2018 and 2019 McDonald's launched five digital promotions in conjunction with the Disney feature films associated with the Happy Meal. As a freelance writer for The Marketing Store Worldwide,  My responsibilities included both digital and point-of-sale development and execution for these promotions that were played by families on the McDonald's App by scanning codes to win prizes and earn rewards.

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The promotions included:

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Avengers: Endgame

Toy Story 4

The Lion King

Frozen 2

Star Wars: The Rise of Skywalker

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